Services

Item Description

The Studio
Roclord Studio is a fine art studio specializing in Unconventional Portrait Photography. Unconventional does not mean that every shot is weird with the subjects’ backs to the camera or hanging upside down off a bridge (hmmm, maybe I should try that). I’m not striving to end up with a traditional formula of two eyes looking right at the camera with combed hair and a smiling face. A smile is just one of dozens of possible expressions. I avoid paying attention to trends. Trendy things go out of style quickly and soon look dated. I want your images to be as fresh in 30 years as they are right now. While a commercial photographer would be hired to realize your vision, an artist would be commissioned to express his vision. My art is conceived to make the observer feel some kind of emotional sensation. I create images I want to see. Hopefully you will want to see them as well. My style is continually evolving.

Getting truly artistic images of people has two completely unrelated dimensions. First I have to design perfect lighting with proper camera exposure. Next, of equal importance, I have to forget all the technical stuff and truly connect with the person I’m photographing. Making my subjects completely comfortable and not self- conscious is vital to capturing real looking images. I often tell people, how you feel is up to you, but how you look is not your problem, it’s mine! Just relax and let yourself feel real feelings.

The studio is located in the Singer Building, situated in the heart of Pasadena’s Historic Playhouse District. Originally home to the Singer Sewing Machine showroom, the building was built in 1926 and is listed on the US National Register of Historic Places by the Department of Interior. The room feels more like an artist’s loft than a retail space.

Opening Roclord Studio in 2003 was an artistic dream come true. I put all my energy into creating beautiful, evocative portraits of people of all ages and descriptions from two-week old infants to 95 year old great-grandparents. In the past couple of decades the definition of Family has changed. A substantial portion of my work is with blended families, same-sex couples with and without children, kids from mixed race and heritage. I have a lot of experience working with children with special needs, Down Syndrome, autisim and various physical limitations. I’m also lucky enough to get to work with a lot of animals. I’ve had dozens of dogs as my subjects but other pets as well, including birds and the occasional cat (brave cat owners!) I approach all of my sessions in a similar way, searching for an emotional window that I can peek into. My definition of photogenic has very little to do with being “good looking” per se. It’s more about a person’s willingness to open up to me. Even those few that refuse to open up can provide me the opportunity to explore their guarded qualities (take some teenagers for example).

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Roclord Studio

studio@roclord.com  

(626) 796-4884

28 S Oakland Ave Pasadena, CA 91101

Item Special Note

In-Studio Photography Session
Includes three appointments:

1. Consultation

2. Photography Session

3. Presentation

plus One (1)-9x14 inch Print (matted 14x18 & signed)

RESTRICTIONS:

• Maximum of one (1) certificate redeemable per year per family. (transfer okay as gift)
• Winner must contact Roclord Studio by:
July 5, 2025
and complete photo session by:
September 5, 2025
• No substitutions • No Digital Files or CDs • No business or “headshots”
• No-show to any scheduled appointment voids this certificate.
• 72 hours cancellation policy
• Must meet in studio and select your gift photo within 14 days of Photo Session
or Gift Certificate becomes void. **
• Must attend all Three (3) scheduled appointments

**If you comply with the time restrictions there is no obligation to purchase anything beyond the value of the gift certificate We will do our best to  accommodate your busy schedule. If there is an excessive delay in returning to view the photos, at our discretion, we will honor the free photo only with a  minimum purchase.